- Client
- British e-commerce company (under NDA)
- Industry
- E-commerce
- Region
- United Kingdom
- Timeline
- 5 months
- Services
- Engineering · Mobile development
- Engagement
- B2B
A British e-commerce company needed to improve its digital presence and customer experience in a competitive online retail market.
UK online retail is one of the most crowded markets in the world, and our client was competing for shoppers whose expectations are set by the biggest platforms on earth. Product pages built on static photography were no longer enough: shoppers hesitated, compared and left.
That hesitation had a measurable cost. When a customer cannot judge how a sofa fits their living room or how a finish looks in daylight, they either abandon the purchase or order two and return one — and returns were eating into margin.
The brief was to give shoppers a way to experience products before buying them — on the website, in the app and on the shop floor — and to make it fast enough to feel effortless on a phone.
The solution
- 01
AR for better purchase decisions
Shoppers place true-to-scale furniture into their own rooms through the camera: configure the model, set virtual room parameters, try design patterns and finishes, and walk around the result. The guesswork that used to end in an abandoned basket — or a return — is answered before checkout.
- 02
AR for in-shop customisation
On the shop floor, staff and customers point a device at a display item and customise it live: colour, size, left or right disposition and other options, rendered onto the physical product in front of them. Every showroom piece became, in effect, the entire catalogue.
- 03
AR visualisation everywhere
Every shopping item is visualised on the website and in the app, including pocket screens — one 3D asset pipeline feeding web, iOS and Android, so the experience stays consistent wherever the shopper meets it.
- 04
5G performance tuning
AR lives or dies on latency, so we tuned the delivery path for 5G networks: wider bandwidth, aggressive asset streaming and progressive model loading. High-fidelity models appear in seconds on a phone — no app-store-sized downloads, no waiting.
How we delivered it
- 01
UX research
We watched real shoppers hesitate: where product pages lost them, which questions went unanswered, and what a confident purchase actually required.
- 02
3D asset pipeline
The catalogue was converted into optimised, true-to-scale 3D models — with a repeatable pipeline the client now uses for every new product line.
- 03
WebAR and app build
We built the AR experiences for web and native apps in parallel, sharing one asset base so no channel lagged behind another.
- 04
In-store pilot
A flagship store ran the in-shop customisation first; staff feedback reshaped the interface before the wider rollout.
- 05
Launch and measurement
The rollout shipped with analytics wired in from day one — the conversion and lead-generation lifts were measured, not guessed.
Shoppers stopped guessing. You can watch the confidence in the numbers — they try the product in their own room, and then they buy it.
The numbers
The outcome
The results were strong across the board: lead-generation showings rose 10% in a month and conversion rates improved by 17% within two weeks of the updates, lifting market reach, conversions and lead generation overall.
Beyond the headline lifts, the AR layer changed how the client sells. Product pages became experiences rather than galleries, the in-store pilot turned showroom staff into configurator operators, and the 3D pipeline now onboards every new product line as a matter of course.
The platform keeps paying for itself: the same asset base feeds web, app and shop floor, so every new campaign or catalogue drop reaches all three channels at once — and the numbers have kept climbing since launch.